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The majority of the E-Type was exported to the USA and the Series 1 cars (some say the best & the purest) lasted until 1964 when the Series '1 ½' was introduced. The Series 1 ½ addressed some of the earlier models 'shortcomings', i.e., inadequate rear brakes, overheating & uncomfortable seats amongst other niggles. One of the first modifications on the earliest Mk 1 E-Types was the introduction of footwells rather than the flat floor on the early production panels. A 4.2 litre engine was introduced along with a better Jaguar gearbox which was slicker then the old Moss type.

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The Jaguar E-Type was a replacement for the XK sports cars and was available in 2-door roadster or FHC variants. The E-Type used a monocoque with a tubular sub frame for the engine & front suspension assemblies, utilised all-independent suspension, Dunlop disc brakes and rack & pinion steering. It was initially powered by a 3.8 litre, inline 6-cylinder engine producing 265 bhp which was superseded by a 4.2 litre producing approximately the same bhp but with increased torque. Later models from 1971 used a 5.3 litre V12 engine.

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Let's shift this to your marketing efforts and the services you offer. Are you creating services that are sustainable? Services can create raving fans just as much as products do. When you create your services and then market them, keep the long-term in mind. Think of how those services could be like classic cars - how could they create loyal fans that care enough to use them for the long haul and then continue spreading the message around long after they are introduced. It's a great time to be thinking about this especially with all of the amazing community-based social networking tools at our disposal. We have abilities that the classic car makers never had - which is to spread the word around the world faster and cheaper. But rather than just spreading the word, make sure that the product or service behind the message can become a classic.

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To me, the answer lies in the product and the marketing. The product needs to be one of perceived value, have qualities which ignite emotion, and one that "sticks" with you. The marketing then needs to take these elements and create loyal fans, not by pushing them at you, but creating sustainable messages that last a lifetime. These days, we are too focused on being urgent. Everything is now. Everything is fast. Everything is about churn. This does not create classics. Nor does it create raving fans.